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Shift: Creating Better Tomorrows

Shift is the true story of My Last Bad Day.

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On the morning of July 11, 2001, I was on a training ride, before a company meeting north of Albuquerque, New Mexico, when I was hit head-on by a speeding SUV. As I lay on the asphalt waiting for the Medevac to arrive to take me to the trauma center, I made a promise to myself that if I lived, life would be different. I would stop chasing happiness. As I started my recovery, life did indeed become different. Unfortunately, it was not different in the way I desired. I was consumed by negative emotions, even though I tried to put on a brave face.

In Shift, I share how my peloton, perspective, and perseverance helped fuel my recovery, career, and my outlook on life. My story is not that uncommon. In fact, it could happen to your co-worker, neighbor, best friend, or you. I believe it’s a relatable journey that I hope will inspire and motivate you to become your best.

Life can shift in a moment. The only question is, “How do you wish to respond when it does?”

Why I Wrote Shift:

In the early stages of my recovery, I had every intention of writing Shift, but I struggled. 

Who was I to write a book, I thought? After all, I didn't win the Tour de France, finish the Ironman or climb Everest. I was just a guy looking to be the best husband, father, leader, and person he could be.  

My doubt slowed my progress. But when I started Peloton Coaching many people encouraged me to share my story as a way to build my business. 

I listened and thanked them for their suggestions. But that purpose didn't inspire me. It felt empty.  As a result, my writing progress stalled. 

Then in March 2016, I enrolled in Seth Godin's altMBA program. He asked us a simple question, What is it for? 

Since I do a lot of thinking on my bike, I went for a long ride to search for the answer. What is Shift for? Who is it for? 

When I got home, I had clarity. 

Shift is for my daughters, Elle and Grady. It's part legacy and part fatherly advice. They are everything to me. They are my motivation to become better tomorrow. And if they are the only two to read Shift, then I will consider it a success.   

But I also wrote Shift for anyone who wants to be an everyday hero to their partner, child(ren), colleagues, and community. Shift is not about comparing yourself to some celebrity or icon's version of success. You don't have to be famous to change lives. You just have to be the BEST YOU. Because everyone benefits when you are striving to become your best. 

To spread Shift's energy and impact, I'm giving all the profits of Shift to World Bicycle Relief to help others shorten the distance to the best version of themselves. So when you buy Shift, you will make a global impact by cascading the type of compassionate energy that we need more of today.

Welcome to my Peloton. 

Keep Pedaling. 


Order SHIFT today! Available on:

or you can purchase the special autographed edition here:

World Bicycle Relief and Shift
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All proceeds from Shift will be donated to World Bicycle Relief.

When you buy Shift it will help you change the world. World Bicycle Relief mobilizes people through The Power of Bicycles. They are committed to helping people conquer the challenge of distance, achieve independence, and thrive.  2017 is The Year of the Bicycle. It turned 200 on June 12th, 2017.


Get Involved:

Join World Bicycle Relief’s global community and sign their mobility pledge to help break the cycle of poverty. You can make a difference.

Founded in 2005, World Bicycle Relief mobilizes people through The Power of Bicycles®. World Bicycle Relief accomplishes its mission by distributing specially-designed, high-quality bicycles through philanthropic and social enterprise programs. These purpose designed bicycles are built to withstand the challenging terrain and conditions in rural, developing areas. Entrepreneurs use the bicycles to increase productivity and profits. Students attend class more regularly and improve their academic performances. And, health care workers visit more patients in less time, providing better, more consistent care. World Bicycle Relief also promotes local economies and long-term sustainability by assembling bicycles locally and training field mechanics to service the bicycles. To date, World Bicycle Relief has delivered over 340,000 bicycles and trained over 1,600 field mechanics in Africa, Southeast Asia and South America. World Bicycle Relief is a registered nonprofit in the USA, Canada, U.K., Germany and Australia, and has assembly facilities in Kenya, Zambia, Zimbabwe, Malawi and Angola.

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