Michael O'Brien
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Don’t Settle For Good Enough

Create the Leadership Career and Life you Desire

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We all have been stuck there. It’s feeling that you don’t know what to do next or you are settling for good enough or just hoping your career and life goals happen for you.

I know the feeling. I’ve been there.

Yes, you are getting stuff done. You are busy being busy.  You want to spend time on your career and personal development, but you don't feel that you can.

If you are lucky, you have a great boss who cares about developing her or his people. If you are not that fortunate, then it can feel like DIY city or the only option is cookie-cutter workshops that don't get the job done.  

Unfortunately, when you are hustling, grinding, and slamming through your to-do list, the first thing you cut is investing in yourself.

Does this sound like you and your experience?

Don't worry, you are not alone - we all have been there.

That’s why I created The Pace Line Academy for you.

Discover your Leadership Possibilities and Live a Purposeful Life


A very good place to start is explaining what a “pace line” is. In cycling (yes, I'm a cycling geek, but don't worry - you don't need to be one), a pace line is a formation in which riders travel in a line, one close behind the other, which allows the group as a unit to travel faster and use less energy as the riders in the back ride in the draft of the riders in front. In essence, they are better together.  

At Peloton Coaching we have adopted that mentality into our professional growth model. The Pace Line is your concierge membership academy for professional and personal success. It’s a strategic and self-compassionate way to live your life with purpose while growing your leadership career. We help you realize complete success (the alchemical combination of external success—what your money provide you and how it changes lives—and the internal success—joy, peace, fulfillment) in a relatable and trusted way.

We are a high achieving and growth-minded network of professionals. All of us are driven and resilient (some might say scrappy, which suits us just fine), but we are also kind, empathic, and giving to others and self-motivated throughout. We are the hard-working professionals who value “we” over “me”. We channel your eagerness to help you crush your goals. The Pace Line Academy is your secret sauce that makes what your boss and company provide even better. We make better tomorrows a reality.  

Your Professional and Personal Advisor


I’m Michael O’Brien (aka OB), the leader of The Pace Line. I’m an ICF certified executive coach, speaker, and bestselling author of Shift: Creating Better Tomorrows, for which all proceeds are donated to the World Bicycle Relief. In my coaching company, Peloton Coaching and Consulting, I help sales and marketing executives who try keep everything in precarious balance slay the internal feelings of worry and doubt so they can accomplish complete success.

Before I started Peloton Coaching in 2014, I was much like you. My corporate development was an uneasy climb: I had bosses who ranged from awesome to no bueno (I'm trying to be nice). When working for the latter, my development was entirely DIY: I would devour books or listen to Zig Ziglar cassette tapes (they were quite the novelty back in the day), trying to stay busy doing things I thought were good for my career while never being certain anything I did was the right move to help me progress forward. I was constantly hustling without making the professional progress I wanted: doing the daily grind in the corporate world as a sales and marketing leader, juggling my time, my attention, my work life, and my home life. I was down in the trenches with the best of them for the better part of 22 years. But that was my past life.

Then, without warning, it all stopped. I call it “my last bad day”.

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On July 11th, 2001, I was on an early morning cycling training ride when I nearly died from a head-on collision with an SUV. As I laid on the asphalt waiting for the medical trauma helicopter to medevac me to the nearest trauma center, I told myself that my life would be different if I lived to see tomorrow. I promised that I would stop chasing happiness. 

During my recovery, I realized that my focus on climbing the corporate ladder and chasing happiness was a major source of my stress. I couldn’t see complete success no matter how hard I tried. When I returned to work, I found myself wanting to grow my career while simultaneously growing as a person. My primary focus was to be the best husband, dad, and leader could be. I decided to advance my career in alignment with my purpose, values, and vision - I would show up on my own terms. 

In a few short years, I found myself moving towards my dreams. Not only was I the youngest member of my executive committee, but I was responsible for $4 billion in revenue and a team of close to 1,000 difference makers. I was present, happy, and grateful, even during some of the few challenging days. In my new leadership roles, I often heard from employees on other teams who struggled with their professional development, which is really how Peloton Coaching started. I offered them access to mentorship, advisement, and coaching because I believe growth and development should be democratized and accessible to everyone.


Here’s a typical month in The Pace Line Academy:


Week 1

Receive your curated resources on our monthly theme. Plus, you can schedule 1:1 Executive Coaching Time or share your big wins and questions with your fellow academy members to help slay the obstacles that are preventing your complete success.  

What lies behind us and what lies before us are tiny matters compared to what lies within us.
— Ralph Waldo Emerson

Week 2

Be who you are and say what you feel, because those who mind don’t matter and those who matter don’t mind.
— Dr. Seuss

Hey USPS, do you have anything for me? Well, if you are part of the The Pace Line Academy, then the answer is, HELL YEAH! Look out for your monthly book and other gems. Each book is personally selected to help you deliver results and crush it. 

Plus, each week there's time for 1:1 executive coaching sessions. But you gotta be in the Pace Line to get it. 


Week 3

What ever the mind of man can conceive and believe, it can achieve.
— Napoleon Hill

Be on the lookout for your monthly webinar training, which may include an expert speaker or interview. Each month we will focus on topics that will help you succeed in sales, marketing, advertising leadership, as well as helping your achieve your best personal life as well.   


Week 4

Life isn’t about finding yourself. Life is about creating yourself.
— George Bernard Shaw

This week we’ll come to together and provide Group Coaching, As to your Qs and offer you a chance to participate in our Hot Seat sessions to help you blow past your obstacles and grab your possibilities.

And, as always, there's always an opportunity to secure 1:1 coaching time or take leadership assessment reserved for executive leaders.  

Focused Academy Development Stages

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Ok, I'm excited. So I'm going to against the tl:dr gurus because I want to share our Academy's stages with you. I think they're cool beans, hope you do as well.  

Here's the thing, no one wants to suffer through training when we got work to do - did I mention my PTWD? Plus, may trainings miss the mark and don't reach you where you are now.  Our Pace Line Academy's Stages are designed to hit the bulls-eye and help you focus ONLY on the most important skills for You!

It's like your Goldilocks Complete Success library—not too much, not too little - it's juuuust right. And you can discover them when it's convenient for you.  

As you start, The Stages will help you discover key competencies every high producer needs:   

Stage 1 - Establishing your Success Foundation
Stage 2 - Discovering the Key to Success
Stage 3 - Finding the More Time to GSD
Stage 4 - Shifting your Mindset and slaying your Inner Talk

Through Peloton Coaching, these stages have helped countless sales, marketing, and advertising pros grow their careers, make more money, and achieve inner-success. 

My clients have been promoted from individual contributor to sales manager and from vice president to chief operating officer. One told me that he felt like he was cheating at work because of the new tools we put into his toolbox. Another shared with me that her husband told her she was a better mom and wife since she started her coaching program.  

We help you get shi(f)t done without losing it. 

My goal is NEVER for you to become burdened or overwhelmed. Feeling like you can never get traction or keep up is never fun.  
Instead, I want you to be able to grow your career, personal, and inner peace like the kick-ass pro you are. I'm the guy that will block the wind for you and make it easier for you to go faster. 
This is exactly why Stages is part of the Pace Line Academy—it's all geared to help you build momentum and crush it. And yes, with focus time each week you will see that you can make some serious progress.  

How does that sound? Cool beans right? That's what I thought - so let's dive deeper.

Ways to Join The Pace Line Academy



$129 /mo
$70 join fee (> $3K value)

All Current and Future Training Courses

Monthly Focus for Complete Success

Monthly Leadership/Development Book

Monthly Q & A and Group Coaching Calls

Monthly Webinar and Expert Interviews

Access to 1:1 Executive Coaching Sessions

Cancel Anytime


No Join Fee
(> $36,000 in annual value)

All Current and Future Training Courses

Monthly Focus for Complete Success

Monthly Leadership/Development Book

Monthly Q & A and Group Coaching Calls

Monthly Webinar and Expert Interviews

Access to 1:1 Executive Coaching Sessions

Cancel Anytime


No Risk, All Reward, 100% Guarantee

This program has the power to profoundly change your career and life forever. That’s not hyperbole — that’s based on results from clients who kept pedaling and created massive shifts. We’re confident that if you do the work, you’ll get enormous benefit from this experience.

And we’re happy to back that up with our 60-Day 100% risk free, all reward guarantee.

Let's Go! 

The Pace Line Academy is your concierge membership community for career and life success.  I’m here to help you live your life and career with purpose, realize your vision, slay your inner critic, and accelerate your career progression. Plus, you get to be part of a cool peloton. 

So come join our team; it’s time to clip in and start pedaling.

Join The Pace Line and let's be better together. 


When you invest in your development through The Pace Line, you are not only changing your life but the lives of others around the world. Because with every The Pace Line membership, you support two organizations, World Bicycle Relief and Charity Water who are developing others around the world.


Client and Partner Organizations